Board of Science Advisors

in4mation insights strives to continually evolve the field of Analytics and Market Research by developing innovative, differentiated and cutting-edge solutions, the foundation of which is having the very best Marketing Science. To help us accomplish this, we work collaboratively with our Board of Science Advisors, comprised of true thought leaders in their respective fields. The Board provides us with the very latest thinking from the Academic world and frequently consults with us on major strategic engagements.

Greg Allenby 

Greg Allenby

  • Academic Post: Helen C. Kurtz Chair in Marketing, Professor of Marketing, and Professor of Statistics at Fisher College of Business at The Ohio State University.
  • Expertise: Economic and statistical issues in marketing, Bayesian application in marketing, household preference and sensitivities to marketing activities with limited information, analysis of scanner data, survey response and store-level data, brand preferences, business statistics, econometrics.
  • Education: Ph.D. Graduate School of Business, University of Chicago (1988); M.B.A Graduate School of Business, University of Chicago (1986); M.S. Illinois Institute of Technology (1981); B.S. Ohio Northern University (1978).
  • CV: Download here.

Peter-Fader 

Peter Fader

  • Academic Post: Professor of Marketing, the Wharton School at the University of Pennsylvania; Frances and Pei-Yuan Chia Professor; Co-Director – Wharton Customer Analytics Initiative.
  • Expertise: Lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries, managerial applications focus on topics such as customer relationship management.
  • Education: Ph.D. Massachusetts Institute of Technology, Sloan School of Management (1987); S.M. Massachusetts Institute of Technology, Sloan School of Management (1985); S.B. Massachusetts Institute of Technology, Department of Mathematics (1983).
  • CV: Download here.

PK Kannan 

P.K. Kannan

  • Academic Post: Ralph J. Tyser Prfessor of Marketing Science and Chair, Department of Marketing at Robert H. Smith School of Business at University of Maryland.
  • Expertise: Marketing modeling, applying statistical and econometric methods to marketing data, attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).
  • Education: Ph.D. Purdue University (1988); P.G.D.I.E. National Institute for Training in Industrial Engineering (1982); B. Tech Indian Institute for Technology, Banaras Hindu Unversity (1980).
  • CV: Download here.

David-Schweidel

David Schweidel

  • Academic Post: Assistant Professor in Marketing at the Goizueta Business School at Emory University.
  • Expertise: Application of Bayesian statistical methods and applied probability models to understand the dynamics in individuals' behaviors in the context of customer relationship management. Develops frameworks that allow researchers and practitioners to link these behaviors to financial outcomes, enabling them to understand and quantify the impact of marketing activities. His recent research focuses on the impact of social media.
  • Education: Ph.D. in Marketing, The Wharton School of the University of Pennsylvania, August 2006; M.A. in Statistics, The Wharton School of the University of Pennsylvania, August 2004; B.A. in Mathematics, minors in Economics and Actuarial Mathematics, University of Pennsylvania, 2001.
  • CV: Download here.

Shuba Srinivasan

Shuba Srinivasan

  • Academic Post: Professor of Marketing and Dean's Research Fellow, Boston University School of Management; Boston University; Academic Co-Lead - Digital Technology Sector.
  • Expertise: Focuses on strategic marketing problems, in particular linking marketing to financial performance, to which she applies her expertise in time-series analysis and econometrics. Her research develops frameworks that allow researchers and practitioners to link marketing and customer mindset metrics to financial outcomes, enabling them to understand and quantify the impact and ROI of marketing activities. Her recent research focuses on the impact of social media on brand performance.
  • Education: Ph.D. in Marketing, University of Texas at Dallas, Advisor - Frank Bass (1995); MBA Marketing, Indian Institute of Management Ahmedabad (1988); MS Physics, Indian Institute of Technology (1986).
  • CV: Download here.

Michel-Wedel

Michel Wedel

  • Academic Post: PepsiCo Professor of Consumer Science, Robert H. Smith School of Business at the University of Maryland.
  • Expertise: Consumer science and the application of statistical and econometric methods to further the understanding of consumer behavior and to improve marketing decision making. World expert in segmentation, Bayesian modeling, visual and emotional marketing.
  • Education: Ph.D. Marketing, University of Wageningen, Netherlands (1990); MS.C. Statistics, Netherlands Society for Statistics and Operations Research, Barendrecht, Netherlands (1986); MS.C. Biomathematics, University of Leiden, Netherlands (1981); M.A. Business Management, University of Delft, Netherlands (1980); B.A. Thorbecke Lyceum, The Hague, Netherlands.
  • CV: Download here.

Mike West

Mike West

  • Academic Post: The Arts & Sciences Professor Statistics & Decision Sciences, Department of Statistical Science at Duke University.
  • Expertise: Bayesian statistics involving stochastic modeling in higher-dimensional problems: theory and methods of dynamic models in time series analysis, multivariate analysis, latent structure, high-dimensional inference and computation, stochastic computational methods, parallel/GPU computing and computation, among others.
  • Education: Ph.D. Mathetmatics (Statistics), University of Nottingham, England (1982); B.Sc. Mathematics, University of Nottingham, England (1978).
  • CV: Download here.

Read more about senior leadership and our diverse team of market researchers, statisticians, computer programmers, data scientists, and sensory experts: