News & Events

Want to know what's new at in4mation insights? Here's what we've been up to and where we're headed...

Jan 20, 2017

Their presentation, entitled "This Is Not Your Father's Choice Model", will focus on best practices and how researchers can best utilize these models to make more informed business decisions.

Learn more about our session and the conference here.

May 16, 2016

Mark Garratt and Sanjib Mohanty of in4mation insights will attend and present at the 2016 ART (Advanced Research Techniques) Forum located close to in4mation insights in Boston, MA. They will lead a pre-conference tutorial on Marketing Mix Modeling as well as present during the Monday morning session on Modeling Customer Behavior. Their presentation, Can Everything Drive Everything? Challenges with Highly Parameterized VARs, will demonstrate the evolution of the path to purchase from a simple linear progression to an ecosystem where consumers play a more active role. Mark and Sanjib will describe the challenges they have encountered when modeling these complex ecosystems. Click the link to register and to see the full program of events for this year's ART Forum.

May 03, 2016

in4mation insights is pleased to share they have been listed in Gartner's "Market Guide for Advanced Analytics Service Providers for Marketing" which was published in April of this year. Click the link above to read more.

March 14, 2016

in4mation insights and Bain & Company will be holding a joint day long conference for marketers to gain insight and discuss how to unlock the power of data through thoughtful and timely data management and analytics. The conference will feature a keynote by Larry Light, CEO, Arcature, (former CMO of McDonald's) and co-author of the book Six Rules for Brand Revitalization. Other speakers include Dr. Michel Wedel, consumer science and eye-tracking technology expert, and executives from Mattel, Cigna, Comcast, Hershey and hosts, in4mation insights and Bain & Company.

The conference will take place Thursday April 28th at the Bain & Company office at 131 Dartmouth Street, Boston, MA. There is no cost to attend. Seating is limited, so act now!

To attend, contact Janet Durand asap at This email address is being protected from spambots. You need JavaScript enabled to view it. or 1-415-627-1312.

March 14, 2016

in4mation insights' senior leaders, Steve Cohen, Mark Garratt, Stuart Schwartz, and Bill Moult, met with members of the Global Customer Insights & Analytics leadership team, introducing them to our firm.

February 17, 2016

in4mation insights' co-founder and partner, Steve Cohen, will be speaking on March 14th at the upcoming ARF Re!Think 2016 in NYC. Steve will present our newest Marketing Measurement & Performance methodology, ONESM (Omni-channel Network of Effects model) and describe its unique place in the marketing analytics sphere. The conference takes place March 14-16th and "brings together a wide range of consumer-insights and analytics experts to address burning issues that continue to drive the industry forward". Click the link above for more information.

August 31, 2015

Partner and co-founder, Steve Cohen, will give a fireside chat on day 1 of the Big Data Innovation Summit. The summit will take place in in4mation insights' hometown of Boston, MA on September 9th and 10th. Steve's fireside chat, "Big Data Meets Econometric Modeling", will demonstrate the applications of Big Data from a modeling perspective in the market research industry.

In addition to Steve's chat, in4mation insights will be raffling off a chance to win a lobster a dinner for 4! Look for more information at the beginning of the event.

August 26, 2015

Partner and co-founder, Mark Garratt, along with Senior Marketing Science Director, Mary Beth Broadbent, are spending the afternoon at Boston University Questrom School of Business. They are focusing their lecture on Conjoint Methods as they relate to pricing. The class is part of a marketing course led by Shuba Srinivasan entitled Pricing Strategy and Tactics. Mark and Mary Beth are excited to be back in an academic setting and are looking forward to sharing their experiences with future marketing professionals.

July 08, 2015

in4mation insights welcomes E. Craig Stacey, Ph.D. to the firm's Senior Leadership Team. Before joining in4mation insights, Stacey was the founding partner of the Marketing Productivity Group, a firm specializing in state-of the-science marketing analytics. With years of both academic and industry experience, Stacey's expertise will contribute to the growth of capabilities and expertise at in4mation insights.

April 23, 2015

The 2015 Insights Innovation eXchange (IIeX) will include a workshop led by in4mation insights' partner and co-founder, Steve Cohen. Steve's workshop is entitled "The 1980s called and they want their segmentation study back! Things that no segmentation researcher of the 21st Century should be doing". The workshop, which takes place at 3pm on June 15th, will focus on the detriments of using outdated segmentation methodologies and the benefits of practicing current ones.

Steve's workshop will be part of a module entitled "Meet the Disrupters", which provides an opportunity for those who have "disrupted" or changed traditional market research practices to share their innovative ideas with others in the corporate insights, market research, and technology industries. Click the link above for more information on Steve's workshop and IIeX.

April 22, 2015

A program of tutorials that allows a hands-on introduction to data science topics will now be part of the highly prestigious AMA 2015 ART (Advanced Research Techniques) Forum, which Mark Garratt is co-chairing.

The ART Forum is an important industry conference which will be held from June 14th-17th in San Diego, CA. This year the event is entitled Relearning the Fundamentals: Insights and Inference from Thoughtful Analysis. To learn more about the 2015 ART Forum, listen to Mark and Greg's podcast here and follow @MGarratt_ARTF on Twitter.

April 13, 2015

in4mation insights is looking forward to sponsoring the 2015 eBev Shopper conference, which focuses on the benefits of integrating technology and collaboration in shopper marketing within the beverage industry. in4mation insights will be leading two roundtable discussions where senior leaders will share their extensive Marketing Network Modeling and Strategic Pricing expertise.

The conference, which takes place May 5th – 7th in Scottsdale, Arizona, is an especially exciting opportunity for in4mation insights given its emphasis on innovative solutions to marketing challenges in the beverage industry.

September 30, 2014

The New York Times has published a piece on the history and current use of Bayesian statistics. in4mation insights is unique and known throughout the market research industry for its application of Bayesian statistics to solve complex research questions. In the New York Times article, Bayesian statistics is defined as "a set of mathematical rules for using new data to continuously update beliefs or existing knowledge". While the theories and methods of Bayesian statistics were developed in the 18th century, it has seen renewed interest in the last twenty years as computational advances have increased machine power allowing for more complex mathematics like Bayesian statistics. The article accurately and effectively explains its superiority to basic statistics as well as shows the many fields, industries, and arenas that Bayesian statistics may be applied. To read more, click the link above.

September 15, 2014

in4mation insights happily announces a new addition to our Senior Leadership team. Melinda Smith Borrero has accepted the position of Managing Director of Client Services and Solution Strategy. In her new role, Melinda will be responsible for building client relationships and product development. in4mation insights looks forward to working with Melinda and gaining additional insight from her twenty plus years of experience in the market research industry.

June 23, 2014

Partner and co-founder of in4mation insights, Steve Cohen, was named a 2014 winner of the Ginny Valentine Badge of Courage Award at the insights innovation exchange (IIeX) in Atlanta, Georgia. The award is named in honor of Virginia "Ginny" Valentine for her courage and persistence in the market research industry. Steve was recognized for his work utilizing academic methodology commercially.

In addition to receiving the award, Steve shared his thoughts on the future of advanced analytics in an interview at IIeX. To watch Steve's interview, click here.

To read more about the insights innovation exchange, which took place June 16-18th in Atlanta Georgia, click the link above.

June 12, 2014

in4mation insights is excited to announce its sponsorship of the Insight Innovation Exchange (IIEX). In additon to sponsoring the event, Steve Cohen, partner & co-founder of in4mation insights, will be be giving a presentation entitled, "Using Data Science & Predictive Models to Produce Foresight". IIEX will take place in Atlanta from June 16th - 18th. Click the link above to register to see Steve and others present on key topics in the area of innovative analytics and IIEX's full agenda. 

April 02, 2014

In case you missed Mark Garratt and Steve Tramposch's workshop at the INFORMS conference, you can still hear Mark speak by clicking the link above. Here he gives a quick preview of their workshop, Giving Marketing Mix a Voice: Integrating Data to Tell Stories About Brands.

March 10, 2014

ART FORUMThe Art Forum, co-chaired by Mark Garratt and Greg Allenby, has made the 2014 brochure available here. The theme of the 25th year of this conference is, "Sharing What Works and Knowing Why".

To register for the conference, click the link above and then click the "Registration" tab. Register before May 23rd to receive the early bird fee.

January 15, 2014

FOCI finalA second presentation is in the works for Mark Garratt and Steven Tramposch, Vice President of Consumer and Market Intelligence at Heineken USA. Their presentation, "Unlocking the Marketing Mix and Consumer Brand Relationships for Sales Impact", will take place on Wednesday May 21st at 2:00pm as part of a track entitled, "Big Data & Analytics: Connecting the Dots for a Holistic Approach". For a full look at the agenda of the events taking place May 19th - May 21st, click here.

To register and attend Mark and Steven's presentation, click here.

January 08, 2014

INFORMS 2014in4mation insights' partner and co-founder, Mark Garratt, will co-present with our client-partner, Steven Tramposch, Vice President of Consumer and Market Intelligence at Heineken USA, during the INFORMS Spring 2014 Business Analytics Conference. Mark and Steven will share their expertise on the topic of marketing mix model application as part of a two day marketing analytics track during the conference. Presentations from a wide variety of analytic topics such as Health Care, Big Data, and Supply Chain Management will also take place over the two days. The conference takes place this Spring in Boston, MA from March 30th to April 1st.

Register here to see Mark speak at the INFORMS Spring 2014 Business Analytics Conference.

October 04, 2013

The Market Research Event (TMRE) will be held October 21st - 23rd in Nashville, TN. in4mation insights is excited to be attending and sponsoring the event. Please swing by the in4mation insights booth (#428) to meet members of our team and to learn about our truly NextGen marketing analytics and research solutions.

August 21, 2013

Big Data Innovation SummitSteve Cohen, co-founder and partner at in4mation insights, will be speaking at the Big Data Innovation Summit on September 12th, 2013. The summit will cover the areas of Big Data innovation, analytics, software, marketing, and visualization. Steve's presentation, entitled Big Data meets Marketing Modeling, will be part of the Big Data and Marketing track. His presentation will focus on the role Big Data can play in predictive econometric models. 

To read more about Steve's presentation, click here and then click on the green Big Data & Marketing tab.

To register for the summit, click here.

August 20, 2013

Advisory Shuba ResizedDr. Shuba Srinivasan, current Professor of Marketing and Dean's Research Fellow at Boston University's School of Management, has joined the Board of Science Advisors at in4mation insights. To read more about Dr. Srinivasan's background and expertise click the link above.

You can also read about Dr. Shuba Srinivasan here.


June 21, 2013

HoF Steve InductionCo-founder and partner, Steven Cohen, was inducted into the Market Research Council (MRC)  Hall of Fame at their annual meeting in New York City. The MRC, chartered in 1927, is the oldest and one of the most prestigious Market Research organizations in the world.  Membership is limited by invitation only to senior research professionals. The MRC's Hall of Fame recognizes those who have made distinguished and outstanding accomplishments in the Market Research industry.  Winners prior to 2000 include George Gallup, Paul Lazarsfeld, Arthur C. Nielsen, Jr., Elmo Roper, W. Edwards Deming, Daniel Yankelovich, Burns W. Roper, David Ogilvy, and Gale D. Metzger.

Click the link above for more information about Steven Cohen's induction into the Market Research Hall of Fame or listen to Market Research Daily Report's coverage of the announcement here.

June 14, 2013

ART Forum Santa FeIn the next two years, the ART Forum will be looking to get back to its "journeyman" practitioner base, as well as introducing several new topic areas such as Big Data Analytics, the revolution in Marketing Effectiveness Measurement, and the analysis of Unstructured Data. Stay tuned for more information pertaining to the future ART Forum Conferences.


June 10, 2013

"A Rising Tide Floats All Boats: Thoughts on Where MR Is and Where We Are Going" by Leonard Murphy shares a view of the current state of market research as well as the direction the market research industry is bound to take in the future. Murphy segments many of the current top research suppliers into areas of strength. in4mation insights is one of five Analytical Providers to be named in Murphy's analysis. Click the link above to read the full article.

June 07, 2013

Steve Cohen appeared June 5th as a guest on #NewMR Radio. The show focused on answering the question: How should market research respond to Big Data? To hear a recoding, click the link above. 

March 22, 2013

If you missed the February 22nd Big Data webinar, click the link above for a recording of Steve's presentation.

February 21, 2013

in4mation insights is pleased to announce that Steve Cohen will be participating in the NewMR webinar on Big Data. The webinar will take place Friday February 22nd at 10am EST.  For more information or to sign up, click the link above.

January 22, 2013

iiex 2013

in4mation insights is excited to announce that Steve Cohen will presenting a talk entitled, "The Role of Market Research in a Big Data World," at the IIeX event in Sao Paulo, Brazil this March.  Steve's session is part of the "New Frontiers: Big Data Visualization" track and is scheduled to take place on March 25th.

November 20, 2012

in4mation insights is pleased to announce that Steve Cohen, Co-founder and Partner, was awarded the 2012 Disruptive Innovator Individual Award by Next Generation Market Research (NGMR) at this week's TMRE in Boca Raton, FL. Tom Anderson, founder of NGMR, said Steve Cohen won the award for "continuously challenging the quantitative side of our industry through such innovations as choice-based conjoint and MaxDiff to more recent insight advancements around clustering and latent class segmentation, much of which can also be leveraged in the analysis of Big Data."

Steve Disruptive Innovator

Steve proudly accepting his award!