Marketing Science

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Steve Cohen

Partner & Co-founder

  • Professional Summary: Over 30 years of leadership in marketing research in the US and around the globe, serving clients in industries such as packaged goods, IT, retailing, restaurants, medical devices and pharmaceuticals, entertainment, and heavy industry.
  • Role: I try to provide an environment where we have smart people working on the difficult problems our clients send to us, all while having a lot of fun doing so. I am absolutely proud of the team we have assembled at in4mation insights.
  • Proudest Professional Achievement: Winning the 2011 AMA Parlin Award for lifetime achievement in marketing research. Being in the same company as AC Nielsen, Peter Drucker, Ted Levitt, Paul Green, Jordan Louviere, and Glen Urban is truly an honor.
  • Education: Undergrad in Mathematics, Masters in Communications Research, and PhD (ABD) in Sociology. When I realized that opening a sociology store would not pay very much, I enrolled in the school of hard knocks and entrepreneurship. Things seem to be working out OK so far.
  • Why in4mation insights: Mark and I set out to form and grow a company that would apply the latest and most up-to-date marketing science to the solution of business problems, extending existing solutions and innovating new ones when needed. We have pushed one another to achieve more than any of us could have done alone.
  • Fun Fact: Addicted to shoes.

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Mark Garratt

Partner & Co-founder

  • Professional Summary: A career spanning both the business world and academics. Pioneered the analytics function at Miller Brewing Co., then later brought into Gillette to get them to the next level. Throughout my business career, solved problems by connecting and collaborating with academics, writing papers in peer-reviewed journals and sponsoring doctorates.
  • Role: Quality. The stuff we do really has to work and in a very real sense, we are only as good as our last study. My job is to build a sense of esprit de corps as we tackle difficult problems, make sense out of them, and make them actionable.
  • Proudest Professional Achievement: In the summer of 1998, various managers at Miller Brewing went on an active retreat sponsored by the Pecos River Group. At that meeting I got to know all the sales people, who were my clients. In the summer of that year and the next, I developed a playbook based on analytics on how to win the summer promotion season. It worked. I don't think I have ever seen an organization pull itself up by the bootstraps like that and I was proud to be part of it.
  • Education: MS in Mathematical Statistics, University of Illinois, Urbana.
  • Why in4mation insights: I have a passion for the science of what we do but also a very practical part of me that needs to see things work. The vision - of being a bridge between business and academics - doing something that neither can do very well on its own - is what drives me. My partners share this passion. What I didn't expect was that we would be able to cultivate such a smart and diverse staff and that our passion would turn to developing their skills and their curiosity.
  • Fun Fact: Undergrad in English Lit and a lover of poetry.

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Sandeep Conoor

Senior Director, Marketing Science

  • Role: Supervising the development and execution of statistical models for consumer choice. Developing simulations for the impact of marketing mix on revenue.
  • Education: Bachelor of Technology, Indian Institute of Technology; Master of Science, University of Texas at Austin; Ph.D. in Marketing, Kellogg School of Management, Northwestern University.
  • Why in4mation insights: in4mation insights provides a unique opportunity to work on cutting-edge methods and push the boundaries of market research. There is no room or time for ennui!
  • Fun Fact: Enjoys charcoal sketching as a hobby.

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Stewart Hu

Chief Data Scientist, Marketing Science

  • Role: Building high performance Bayesian computation platform; Spearheading the development of data products to extract Big Insights from Big Data.
  • Education: Ph.D in Bayesian Econometrics, University of South Florida; M.A. in Computer Science, Beihang University.
  • Why in4mation insights: in4mation insights is the perfect home for me to put my econometrics and programming skills to their best use.
  • Fun Fact: Doubles as the make-shift comedian during holiday parties.

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Jake O'Donnell

Director, Marketing Science

  • Role: Data processing, modeling and analysis; implementation and refinement of processes related to marketing mix, pricing, and other projects.
  • Education: B.S. in Economics, B.A. in Political Science, George Washington University.
  • Why in4mation insights: Engaging work for a wide variety of clients.
  • Fun Fact: Jake is an avid electric bass player.

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Christopher Paoletti

Analyst, Marketing Science

  • Role: Data processing, modeling, and analysis.
  • Education: Bachelor of Science in Biostatistics and Bachelor of Arts in Mathematics, Emmanuel College.
  • Why in4mation insights: It is a great opportunity to work on interesting projects with a very supportive team.
  • Fun Fact: Chris loves playing guitar and skateboarding in his free time.

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Yuchen Wang

Analyst, Marketing Science

  • Role: Data processing and modeling. Developing statistical software for projects.
  • Education: M.A. in Statistics, University of Missouri, Columbia.
  • Why in4mation insights: The opportunity to use state of the art (Bayesian) statistical methods in solving problems from a wide variety of clients.
  • Fun Fact: Yuchen loves movies and enjoys basketball games.

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Trevor Zaleski

Analyst, Marketing Science

  • Role: Play with data - process it, massage it, model it, treat it like the dataset that it deserves to be - and uncover actionable insights. Keep up-to-date on new ideas and techniques.
  • Education: M.S. Mathematics and M.S. Business Analytics, Drexel University; B.A. Mathematics, College of the Holy Cross.
  • Why in4mation insights: Cutting edge is the status quo here. One's curiosity and vigor for learning is embraced at in4mation insights.
  • Fun Fact: Trevor thinks Cape Cod has nothing on the Jersey Shore.

Read more about the rest of our team here: