Maxdiff or Maximum Difference Scaling

Cohen, Steven H. (2003), “Maximum Difference Scaling: Improved Measures of Importance and Preference for Segmentation.”  2003 Sawtooth Software Conference Proceedings, Sawtooth Software, 61-74. Won Award for Best Presentation at 2003 Sawtooth Software Conference. (click here for pdf file)

Cohen, Steven H. and Paul Markowitz (2002), “Renewing market segmentation: Some new tools to correct old problems.” ESOMAR 2002 Congress Proceedings, 595-612, ESOMAR: Amsterdam, The Netherlands. Nominated for Best Methodological Paper at 2002 ESOMAR Congress. (click here for pdf file)

Cohen, Steven H. & Leopoldo Neira (2003). “Measuring preference for product benefits across countries: Overcoming scale usage bias with Maximum Difference Scaling.” Lead article in Excellence in International Research 2004, pp. 1-22, Fredrick Nauckhoff, editor. ESOMAR: Amsterdam, The Netherlands. Winner of the John and Mary Goodyear Award for the Best International Paper presented at ESOMAR Conferences in 2003. (click here for pdf file)

Cohen, Steven H. and Bryan Orme (2004), “What's your preference? Asking survey respondents about their preferences creates new scaling decisions.“ Marketing Research Magazine, 16, 33-37. Won David K. Hardin Award for Best Paper in 2004 Marketing Research Magazine. (click here for pdf file)

Conjoint Analysis, Choice Models and Choice-based Conjoint Analysis

Allenby, Greg, Tom Shively, Sha Yang, Mark Garratt (2004), “A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts“ Marketing Science (Winter). (click here for pdf file)

Cohen, Steven H. (1997). “Perfect union: CBCA marries the best of conjoint and discrete choice models.” Marketing Research Magazine, 9, 12-17. (click here for pdf file)

Cohen, Steven H. (1997), Comment on “Multi-featured products and services: analysing pricing and bundling strategies,” by Moshe Ben-Akiva and Shari Gershenfeld. Journal of Forecasting, Special Issue on Marketing Applications of Forecasting Techniques, 17 (3-4), pp. 197-199.

Cohen, Steven H., Donald A. Anderson, & Jill Hesser (1996). “Forecasting the Market Potential for New Providers of Local Telephone Services to Business Customers.” Paper presented at the 1996 ESOMAR Telecommunications Conference in Paris, France. (click here for pdf file)

Cohen, Steven H. & John C. Liechty (2007). “Have it Your Way: Menu-based conjoint analysis helps marketers understand mass customization.” Marketing Research Magazine, 19:3, pp 28-34. (click here for pdf file)

DeSarbo, Wayne S., Venkatram Ramaswamy, & Steven H. Cohen (1995), “Market segmentation with Choice-based Conjoint Analysis.” Marketing Letters 6, 137-147. (click here for pdf file)

Cohen, Steven H. and Susan Stoev (2003), “Developing an Optimal Product Line using Consumer Preferences and Cost Data,” ESOMAR 2003 Congress Proceedings, ESOMAR: Amsterdam, The Netherlands.(click here for pdf file)

Garratt, Mark and Greg Allenby (2007), “When Consumers Go beyond Choice: Models for Trade-up and Change in Consideration Set,” ART Forum Conference, Santa Fe, New Mexico.(click here for pdf file)

Kuhfeld Warren, Randy Tobias, & Mark Garratt (1994), “Efficient Experimental Design with Market Research Applications,” Journal of Marketing Research, November.(click here for pdf file)

Liechty, John, Venkatram Ramaswamy, & Steven H. Cohen (2001), “Choice menus for mass customization: An experimental approach for analyzing customer demand with an application to a Web-based information service.” Journal of Marketing Research, 39 (2), 183-196. Finalist for Paul E. Green Award, given by American Marketing Association to the paper appearing in the previous year’s Journal of Marketing Research that “shows or demonstrates the most potential to contribute significantly to the practice of marketing research”.(click here for pdf file)

Market Segmentation and Latent Class Models

Cohen, Steven H. (2003), “Maximum Difference Scaling: Improved Measures of Importance and Preference for Segmentation.”  2003 Sawtooth Software Conference Proceedings, Sawtooth Software, 61-74. Won Award for Best Presentation at 2003 Sawtooth Software Conference. (click here for pdf file)

Cohen, Steven H. and Paul Markowitz (2002), “Renewing market segmentation: Some new tools to correct old problems.” ESOMAR 2002 Congress Proceedings, 595-612, ESOMAR: Amsterdam, The Netherlands. Nominated for Best Methodological Paper at 2002 ESOMAR Congress. (click here for pdf file)

Cohen, Steven H. & Leopoldo Neira (2003). “Measuring preference for product benefits across countries: Overcoming scale usage bias with Maximum Difference Scaling.” Lead article in Excellence in International Research 2004, pp. 1-22, Fredrick Nauckhoff, editor. ESOMAR: Amsterdam, The Netherlands. Winner of the John and Mary Goodyear Award for the Best International Paper presented at ESOMAR Conferences in 2003. (click here for pdf file)

Cohen, Steven H. & Venkatram Ramaswamy (1998), “Latent Segmentation Models: New tools to assist researchers in market segmentation.“ Marketing Research Magazine, 10, 15-21. (click here for pdf file)

DeSarbo, Wayne S., Venkatram Ramaswamy, & Steven H. Cohen (1995), “Market segmentation with Choice-based Conjoint Analysis.” Marketing Letters 6, 137-147. (click here for pdf file)

Ramaswamy, Venkatram, Rabikar Chatterjee, & Steven H. Cohen (1996), “Joint segmentation on distinct interdependent bases with categorical data.” Journal of Marketing Research, 33 (3), 337-350.  Finalist for Paul E. Green Award, given by American Marketing Association to the paper appearing in the previous year’s Journal of Marketing Research that “shows or demonstrates the most potential to contribute significantly to the practice of marketing research”.(click here for pdf file)

Menu Choice, Bundling, and Mass Customization

Cohen, Steven H. (1997), Comment on “Multi-featured products and services: analysing pricing and bundling strategies,” by Moshe Ben-Akiva and Shari Gershenfeld. Journal of Forecasting, Special Issue on Marketing Applications of Forecasting Techniques, 17 (3-4), pp. 197-199.

Cohen, Steven H. & John C. Liechty (2007). “Have it Your Way: Menu-based conjoint analysis helps marketers understand mass customization.” Marketing Research Magazine, 19:3, pp 28-34. (click here for pdf file)

Cohen, Steven H. and Susan Stoev (2003), “Developing an Optimal Product Line using Consumer Preferences and Cost Data,” ESOMAR 2003 Congress Proceedings, ESOMAR: Amsterdam, The Netherlands.(click here for pdf file)

Liechty, John, Venkatram Ramaswamy, & Steven H. Cohen (2001), “Choice menus for mass customization: An experimental approach for analyzing customer demand with an application to a Web-based information service.” Journal of Marketing Research, 39 (2), 183-196. Finalist for Paul E. Green Award, given by American Marketing Association to the paper appearing in the previous year’s Journal of Marketing Research that “shows or demonstrates the most potential to contribute significantly to the practice of marketing research”.(click here for pdf file)

Trade Up and Trade Down Models

Allenby, Greg, Mark Garratt, Peter E. Rossi, “A Model for Trade-Up and Change in Considered Brands“ Marketing Science (forthcoming).

Garratt, Mark and Greg Allenby (2007), “When Consumers Go beyond Choice: Models for Trade-up and Change in Consideration Set,” ART Forum Conference, Santa Fe, New Mexico.(click here for pdf file)

Advanced Pricing Models

Allenby, Greg, Tom Shively, Sha Yang, Mark Garratt (2004), “A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts“ Marketing Science (Winter). (click here for pdf file)

Garratt, Mark and Greg Allenby (2007), “When Consumers Go beyond Choice: Models for Trade-up and Change in Consideration Set,” ART Forum Conference, Santa Fe, New Mexico.(click here for pdf file)

Garratt, Mark, Tim Renken and Patty Sigler (1998), “New Ways to Explore Consumer Point-of-Purchase Dynamics”, ART Forum Conference.

Other

Cohen, Steven H. and Susan Stoev (2003), “Developing an Optimal Product Line using Consumer Preferences and Cost Data,” ESOMAR 2003 Congress Proceedings, ESOMAR: Amsterdam, The Netherlands.(click here for pdf file)

Kuhfeld Warren, Randy Tobias, & Mark Garratt (1994), “Efficient Experimental Design with Market Research Applications,” Journal of Marketing Research, November.(click here for pdf file)

Raghunathan, T.E., Venkatram Ramaswamy, Steve H. Cohen, Kerimcan Ozcan (1998). “A Unified Imputation Approach for the Treatment and Analysis of Missing Data in Marketing Research.” Unpublished paper presented at the 1998 American Marketing Association A/R/T Forum. (click here for pdf file)

Yang, Sha, Greg Allenby and Geraldine Fennell (2002) “Modeling Variation in Brand Preferences: The Roles of Objective Environment and Motivating Conditions.” Marketing Science (Winter). Project designed and comment provided by Mark Garratt on behalf of Miller Brewing Co. (click here for pdf file)