What's New?

Steve Cohen will be teaching a day-long workshop, "Advances in Market Segmentation" in Montreux on September 16, 2009

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Mark Garratt will have a forthcoming article on pricing for trade-up and trade-down goods appearing in Marketing Science later this year. The article is under final review at this journal.

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A new article in Harvard Business Review introduces MaxDiff to senior executives. See our award winning articles on MaxDiff.