What's New?

April 24, 2012:
in4mation insights is a sponsor of the upcoming 6th Annual Food Technology & Innovation Forum, taking place from May 9th-11th at McCormick Place in Chicago, IL.

To learn more about this conference, please visit: www.thefoodsummit.com

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April 24, 2012:
Steve Cohen, co-founder and partner at in4mation insights, will be speaking about The Implications of Big Data for Marketing at the Harvard Business School's upcoming conference, Theory + Practice in Marketing on May 3rd-5th. Other notable speakers include A.G. Lafley, former Chairman of the Board and CEO of Procter & Gamble, Eugenio Minvielle, President & CEO, Unilever North America and Ajay Banga, President & CEO of Mastercard Worldwide.

To see the agenda, please visit here: http://theorypractice.org/home/agenda/

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February 17, 2012:
Steve Cohen, Co-founder & Partner at in4mation insights will serve as an expert panelist at the upcoming webinar entitled, "Turning Big Data from a Headache to a Competitive Advantage." This webinar will explore the topic of Big Data and how to understand it, analyze it, and make decisions with it to gain a competitive advantage. The session will take place on Tuesday February 21 at 1pm EST / 10am PST.

For more information or to register for the event, please visit: http://www.greenbookblog.org/2012/02/17/the-first-greenbookresearch-access-webinar-turning-big-data-from-a-headache-to-a-competitive-advantage/

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February 2, 2012:
Mark Garratt, Co-founder & Partner at in4mation insights, and Rafael Alcaraz, Vice President, Global Analytics at The Hershey Company, will be presenting at the upcoming Shopper Marketing Summit in Rosemont, IL. Their presentation, titled, "A New Approach to Market Structure that Serves the Shopper," will explore a new way of doing market structure that uncovers useful insights into how to better serve shoppers. The conference is scheduled to take place April 16-18, 2012, and Alcaraz and Garratt are scheduled to present on April 17th.

For more information on the conference, please visit: http://www.shoppersummit.com

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November 22, 2011:
At the upcoming Marketing Science Institute conference, Mark Garratt, co-founder & partner at In4mation Insights and Rafael Alcaraz, Vice President, Global Analytics at the Hershey Company, will be presenting on Marketing Mix Modeling / ROI. This invitation-only conference was designed to be a forum for leading-edge practitioners and practical marketing scientists to share perspectives on developments in quantitative approaches to marketing problems. The presentation, titled, "Volume Cannibalization/ Competitive Volume Sourcing: The Quest for a Better Model," is scheduled for Saturday December 10, 2011.

For more information about the conference, please visit http://www.msi.org/conferences/conferences.cfm?conf=134&page=415.

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September 28, 2011:
At the recent ESOMAR conference, Mark Garratt and Steve Cohen presented along with Dr. Rafael Alcaraz, Vice President, Global Analytics at The Hershey Company. The presentation explained the joint effort between Hershey's and In4mation Insights to revolutionize how marketing ROI is modeled and how the results of this effort are spread across an organization.
To learn more:
Download the presentation deck
Read the paper behind the presentation, "From Brilliant to Actionable: It Takes Technical Brilliance and Constant Questioning to Achieve the Truly Actionable in Marketing ROI."

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September 14, 2011:
Steve Cohen was recently interviewed on the Greenbook Blog about his recent Parlin Award and about developments in the market research industry. Read the full article here.

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August 12, 2011:
From brilliant to actionable
It takes technical brilliance and constant questioning to achieve the truly actionable in marketing ROI

Mark Garratt and Steve Cohen, co-founders and partners of In4mation Insights, will be co-presenting this topic with Dr. Rafael Alcaraz, Vice President, Global Analytics at the Hershey Company.

This presentation will describe the collaboration between Hershey's and In4mation Insights to revolutionize how marketing ROI is modeled and how its results are spread throughout an organization. The development of new-to-the-world Bayesian statistical methods, coupled with scalable and speedy software run using parallel processing on the "cloud", will be addressed. Results have then been placed in a marketing enterprise-wide simulation model, where the findings have been pressure-tested by senior executives. The presentation will document how a close relationship between a savvy client and advanced modelers led to groundbreaking results.

For more details on the conference, click on program link: http://www.esomar.org/index.php/events-congress-2011-programme.html

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August 10, 2011:
In4mation Insights announced today that its co-founder and partner, Steven H. Cohen, has been named the recipient of the American Marketing Association's (AMA) 2011 Charles Coolidge Parlin Marketing Research Award. Click here to read the press release.

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